Foreign enrolment in Japan grew sharply again in 2016 to reach nearly 240,000 students. Nearly all students from other Asian markets
Study in Japan? Missed Opportunities for Students and Agents
This niche seems to be largely overlooked by both students and agents. Until now, the focus has always been on Japanese students. Perhaps students should have been going both ways. Why not study in Japan?
Missed Opportunities for Students
For the last 25 years, it has been a tradition for Japanese students to study abroad. Many of these students were motivated because they knew that people with a good knowledge of other cultures, business practices, and languages would succeed in international business.
Until now, very few young people in countries that Japan trades with, such as Australia, Canada, China, the United States, and the United Kingdom, have realized this. Although a little late, people in these countries are now becoming aware of the importance of international education. More people are thinking that iot might be good to study in Japan.
Missed Opportunities for Agents
Agents in Japan have established branch offices in their students’ destinations. These branch offices provide student support with such things as: airport pick-up, orientation, housing, activities, and program advice.
Although many Japanese agents have developed very advanced inbound support services through their branch offices, most have neglected local students who might want to study in Japan. These agents already have the infrastructure, contacts, and experience to help people who want to study in Japan.
If they haven’t already, agents with offices in countries such as Australia, Canada, China, the United Kingdom, and the United States should think about recruiting locals to study in Japan. Why not help people while you diversify and expand your revenue streams?